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Porträtt av Mats Alvesson. Foto.

Mats Alvesson

Professor

Porträtt av Mats Alvesson. Foto.

Clarifying and expanding the theory typology : A reply to readers’ comments

Författare

  • Jörgen Sandberg
  • Mats Alvesson

Summary, in English

We all want to develop impactful and valuable theories, but what do we mean by ‘theory’? In this piece, we reply to the four readers’ comments on a recent paper in which we propose a theory typology that, in comparison to existing literature, offers a considerably broader, more pluralistic and, at the same time, more precise definition of the meaning(s) of ‘theory’ within academia. In their comments, the readers raise several insightful points that encourage us to further clarify the theory typology, as well as to expand on how it can be useful for researchers in marketing and social science more broadly.

Avdelning/ar

  • Organisation

Publiceringsår

2021-05-11

Språk

Engelska

Sidor

433-440

Publikation/Tidskrift/Serie

Marketing Theory

Volym

21

Issue

3

Dokumenttyp

Artikel i tidskrift

Förlag

SAGE Publications

Ämne

  • Business Administration

Nyckelord

  • Knowledge development
  • theoretical contribution
  • theorizing
  • theory
  • theory development

Aktiv

Published

ISBN/ISSN/Övrigt

  • ISSN: 1470-5931