![Jon Bertilsson. Foto.](/sites/ehl.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/JonBertilsson.jpg.webp?itok=03x9LtPj)
Jon Bertilsson
Universitetslektor
![Jon Bertilsson. Foto.](/sites/ehl.lu.se/files/styles/lu_personal_page_desktop/public/2024-04/JonBertilsson.jpg.webp?itok=03x9LtPj)
Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
Författare
Summary, in English
Considering the climate crisis, critical marketing literature warns that the social legitimacy of marketing is at stake. Drawing upon the idea of imagined futures, we advance the notion that marketing can save its legitimacy by envisioning and “selling” the conditions of a sustainable future reality to society—as utopian.
Avdelning/ar
- Marknadsföring
Publiceringsår
2023-06-29
Språk
Engelska
Sidor
1-17
Fulltext
- Available as PDF - 604 kB
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Dokumenttyp
Konferensbidrag
Ämne
- Business Administration
Conference name
Consumer Culture Theory Conference 2023 (CCTC2023)
Conference date
2023-06-27 - 2023-06-30
Conference place
Lund, Sweden
Aktiv
Published