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 Mats Urde . Foto

Mats Urde

Universitetslektor

 Mats Urde . Foto

Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

Författare

  • Stephen A Greyser
  • Mats Urde

Summary, in English

A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel independent network members and its implications for the Foundation. Key issues include the reputational effects of the Swedish Academy scandal on the prestige of the Nobel Prize in Literature (awarded by the Academy) and on the Nobel Prize more broadly.

At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016)

Avdelning/ar

  • Företagsekonomiska institutionen

Publiceringsår

2018-12-17

Språk

Engelska

Publikation/Tidskrift/Serie

HBS Case Collection

Issue

919-410

Dokumenttyp

Undervisningsfall

Förlag

Harvard Business Publishing

Ämne

  • Business Administration

Nyckelord

  • Nobel Prize
  • Swedish Academy
  • Reputation
  • MeToo
  • crisis management
  • Brand management

Status

Published