Sharp performance by the winners of BI Case Competition 2021 Nordic Edition
Following the win at LUSEM case competition, the student team EcoSpark Advisory qualified to compete in BI International Case Competition 2021 Nordic Edition, meeting other teams from top Nordic universities. During the competition the competing teams solved two live cases. The LUSEM team won the first case and performed excellent on the second.
Team Eco Spark Advisory – consisting of the undergraduate students Oskar Munck af Rosenschöld, Pontus Govenius, Victoria Helin and William Ramshage – won the case presented by Sbanken, one of the leading banks in Norway. Sbanken has a digital profile and works according to its “fair deal principle”; happy owners, happy employees and happy customers.
Through an innovative solution that cannot be found on the market today, the jurors found the solution of EcoSpark Advisory the winning one.
“Consumer loans has long been hard to match with the fair deal because of the nature of unsecured debt, potentially leaving some customers in a financially disadvantageous position. This mismatch was what the teams were tasked to solve,” says Pontus Govenius.
Before the competition, the team was coached by LUSEM Case Academy, and associate professor Ulf Ramberg was their coach during the competition.
“This was only the second time the team competed in a case competition. I must say that I´m very impressed of the team’s performance. They really aced the case and presented a solution that Sbanken was very interested in implementing. They acted as true case ambassadors for LUSEM during the whole competition,” says Ulf Ramberg.
Presented their solutions to the management team of Sbanken
After the case competition, the team was invited to present their solutions to the executive management of Sbanken. The CEO, CFO, CRO and CCO participated in the presentation that was followed up by questions.
“To meet the top management of Sbanken and get to present our solution was really an experience that the whole team appreciated and enjoyed. The team at Sbanken are really sharp people with a lot of experience, so to say that we learned a lot from getting their feedback on our ideas would be an understatement,” says William Ramshage.
The team had a clear strategy on how they would take on the competition.
“Early in the process we found what everyone was good at. Focusing on the solution, we started off by reading up on the case and industry, followed by brainstorming sessions on how to solve the case. Then we proceeded to working on our own focus areas to make sure the final solution was covered holistically,” says Victoria Helin.
“Through questioning our solution iteratively, we found a realistic yet innovative approach that we could back up with trends and numbers,” adds Oskar Munck af Rosenschöld.
Despite working hard, the team also focused on enjoying the experience.
“The week was intense with a lot of laughter and debates among our team members. But through hard work and a good team spirit we came up with a solution we were happy with,” says Pontus Govenius.
Qualified by winning LUSEM Case Competition
Team EcoSpark Advisory qualified to BI International Case Competition 2021 Nordic Edition by winning LUSEM Case Competition. Master's student Sophie Bönnelyche was in the original team, but could not compete in BI:s competition aimed for undergraduate level students.