Seminar: Future themes in consumption #2 - Wellbeing


Welcome to the second of four seminars on Future Themes in Consumption in which researchers and retail practitioners will discuss the future of consumption and retail from their particular perspectives.


Future Consumption and Consumer Wellbeing

Ideas about physical and mental wellbeing have long been intertwined with consumption and retail. In this hybrid seminar, we explore how our future consumption will collide with our attitude towards our minds and our bodies.

What will the consumers of the future consider to be important to their wellbeing? How will our future modes of consumption change our relationships with retailers as well as with ourselves? What new technologies and platforms will impact our wellbeing? What ethical questions will these raise? And what can retailers learn from contemporary wellbeing industries and the ways in which they create value?

These questions and more will be discussed.

Date: Thursday 19 May 2022
Time: 09:00 - 12:00 (CEST)
Location: Mindpark, Bredgatan 11, 252 25 Helsingborg and online

This is a hybrid seminar. Those who join in person (maximum 40) are invited to join us for coffee before the seminar and a mingle lunch afterwards.

Register here

09:00-09:15: Introduction and welcome
Emma Samsioe, Assistant Professor, Centre for Retail Research, Lund University and Katarina Graffman (moderator)

09:15-09:45: Digitalization of mental health services
Alisa Minina Jeunemaître, Assistant Professor of Marketing, IPAG Business School, Paris
Alisa will talk about mapping the market ecosystem of digital mental health services, providing an overview of the main market actors, their specifics and value propositions.

09:45-10:15: Consumer well-being in the social media age: an oxymoron?
Sofia Ulver, Associate Professor, Lund University
Sofia presents research on the potential oxymoron of consumer well-being in the social media age, using the 'Selfie' and the 'Conflict Market' as theoretical departures for discussion.

10:15-10:35: Coffee break

10:35-11:05: No cash, no coins, no cards, but you: Biohacking the future of payments
Vitor Lima, Assistant Professor of Marketing, Audencia Business School & Russell Belk, Professor of Marketing, Schulich School of Business, Canada
Vitor and Russ talk about the emerging phenomenon of implanting microchips into the body as a new mode of payment and the sociocultural and ethical issues arising from it.

11:05-11:25: The future of retail payments
Sofia Norén, Business Owner Partnerships, Swish
Sofia will speak about how the payments landscape is rapidly changing along with new consumer behaviors. Listen to Sofia from Swish about the trends and challenges around payments in Sweden. 

11:25-11:55: Panel discussion and questions 
Moderator: Dr. Katarina Graffman, Inculture

11:55-12:00: Sum up and close

Please note that the seminar will be held in English and may be recorded. 

19 maj 2022


Emma Samsioe

Telefon: 042-356667