Oatly's John Schoolcraft on fearless leadership


John Schoolcraft is the Global Chief Creative Officer at Oatly who removed the marketing department and created their Department of Mind control instead. John has an altogether unique view of on leadership in marketing.


This event is part of A part of the How to be a Change Maker talks and Lund University’s Future Week, 18-24 October 2021. View the program (in Swedish) – lu.se/framtidsveckan

John Schoolcraft is the Global Chief Creative Officer at Oatly who replaced the marketing department with the world famous Department of Mind Control. A new way of leading creative teams in business, which arguably led to Oatly's big breakthrough.

In this talk, John will be paired with Carys Egan-Wyer, researcher and teacher at LUSEM, expert in consumption and retail with a strong interest in sustainability. The talk will raise points such as creating a movement for oat drinks, pioneering an industry with other strong actors and how or if it is possible to have a sustainable growth strategy.


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More reading

See Carys Egan-Wyers accomplishments in research

Read about The Oatly Way


About How to be a Change Maker

As a part of the Change Maker Future Track, this talk is one of the parts needed for change - inspiration! We invite guest speakers on the theme "How to be a change maker", where they speak about their exciting work to drive sustainable development. We also invite researchers to comment from their perspective, and act as debaters with the guests.

Read more about the Change Maker Future Track

Corona information: We care about the safety and health of all participants. Therefore the Lund University Future Week follows the Public Health Agency of Sweden’s and the government's decisions and corona recommendations. Events, premises and logistics during the week will take into account official corona recommendations. We encourage everyone who has the slightest symptom of a cold or other illness to stay home.

19 oktober 2021


This is an online meeting.


Project Manager at Sustainable Future Hub, Martina Oxling